TikTok’s new “Artist Account” feature is a game-changer for musicians, offering them a unique platform to showcase their work and connect with fans.
This feature allows artists to tag themselves, helping them stand out and making it easier for followers to discover their music. To qualify, artists need to upload at least four songs. T
he “New Release” tool is another highlight, giving artists the power to spotlight their latest tracks for up to 44 days around the release date. BTS even gave it a whirl with “Take Two.” Additionally, artists can pin videos for enhanced visibility and share personal stories behind their songs, akin to Spotify’s “Clips.” A dedicated music tab curates an artist’s entire discography, making it simple for fans to explore their music collection. TikTok’s strategic move with Artist Accounts seems to be a direct challenge to Spotify’s dominance in music streaming.
For more information, you can check out the article on TechCrunch.
